Kukla scaffolding

A new frontier in piercing

Project-scope:

Animation
Art Direction
Brand Strategy
Branding
Campaign Concepts
Copywriting
Naming

Marketing Strategy
Packaging
Web Design
Social Media
Product Design
Video production
Photography

In the dynamic world of construction, Kukla Scaffolding, a trusted provider with more than 13 years of collective expertise, found themselves at a crossroads. Renowned for their commitment to quality and impeccable service, they were a well-established name in the industry. Yet, they sensed the need for a brand transformation to better encapsulate their essence and principles. They knew their identity but struggled to convey it effectively. That's when they turned to us.

Kukla Scaffolding had always prioritized the customer journey. They prided themselves on delivering excellence at every interaction, going the extra mile as standard practice. With an intimate understanding of their clients' needs, they were constantly evolving and refining their offerings. They aimed to maintain credibility, showcasing their skilled team and the exceptional scaffolding solutions they provided daily, while remaining approachable, grounded, and deeply connected to their clientele.

Our mission was clear: to craft a brand that exuded confidence, innovation, and inspiration, yet remained approachable, down-to-earth, and irresistibly charming. A true reflection of its founders. Above all, Kukla Scaffolding sought a brand that welcomed everyone with its simple motto: "building trust, one scaffold at a time.”

Kukla, driven by a steadfast commitment to service and community, embarked on redefining its brand essence. Embracing their ethos, Studio Dawn infused warmth and dedication into every aspect of the design process, drawing inspiration from trust and reliability. Through thoughtful design and strategic storytelling, a brand identity was crafted, inviting customers to experience the strength and reliability of Kukla scaffolding solutions firsthand.

#FFFFFFF

#000000

#FF4C19

#262626

#9E937F

At Kukla, we prioritize simplicity and reliability in our scaffolding solutions. Our products are expertly crafted to be versatile and user-friendly, catering to professionals and newcomers alike. We emphasize a friendly and approachable approach to construction, fostering teamwork and camaraderie within the industry.

Kukla elevates your everyday with adornment that steps up your signature look with a sartorial statement. It’s the bold you. The brave you. The you you’ve been building up to be.

Crafting Kukla's Voice

Shaping Kukla's brand strategy and tone was an endeavor in humanization. Our aim wasn't just simplification; it was to cultivate an experience and tone that made Kukla more relatable, accessible, humble, and endearing.

Setting Kukla apart from competitors in the world of scaffolding meant steering clear of intimidating technical jargon and esoteric discussions. Our strategic approach and language design celebrated straightforward communication, highlighting the joy of reliable scaffolding solutions. When Kukla speaks, it's with a distinctive humanist tone that emphasizes fun, conversation, and connection in a bold and engaging manner.

This repositioning demonstrates that Kukla is an integral part of our customers' everyday lives, and we intend to keep it that way. Our language design ensures that the Kukla community feels a sense of belonging because no matter the project, Kukla is there to support them every step of the way.

studiodawn

Why to create a new Brand?

01

In the dynamic world of construction, Kukla Scaffolding, a trusted provider with more than 13 years of collective expertise, found themselves at a crossroads. Renowned for their commitment to quality and impeccable service, they were a well-established name in the industry. Yet, they sensed the need for a brand transformation to better encapsulate their essence and principles. They knew their identity but struggled to convey it effectively. That's when they turned to us.

02

Kukla Scaffolding had always prioritized the customer journey. They prided themselves on delivering excellence at every interaction, going the extra mile as standard practice. With an intimate understanding of their clients' needs, they were constantly evolving and refining their offerings. They aimed to maintain credibility, showcasing their skilled team and the exceptional scaffolding solutions they provided daily, while remaining approachable, grounded, and deeply connected to their clientele.

03

Our mission was clear: to craft a brand that exuded confidence, innovation, and inspiration, yet remained approachable, down-to-earth, and irresistibly charming. A true reflection of its founders. Above all, Kukla Scaffolding sought a brand that welcomed everyone with its simple motto: "building trust, one scaffold at a time.”